Yesterday marked the end of my sixth week of travel. More so than any other on my itinerary, this date is significant. Up to...

http://www.otmmarketing.com/Portals/42226/docs/product_positioning.pdf
Product positioning is what comes to mind when your target market thinks about your product compared to your
competitor’s products. When you hear Rolls Royce automobile, what do you think? Probably: highest-end luxury and
exclusivity. That’s their positioning. There’s no confusing the positioning of Rolls Royce and Hyundai.
Why is positioning important?
Product positioning is a crucial ingredient in the buying process and should never be left to chance. It’s your opportunity
Trying to follow this manifesto will be difficult.
It has recently come to my attention that some of the most loving, passionate, well-intentioned people in the world have a tendency to treat their co-workers unkindly — especially during times of stress or on a Monday, Tuesday, Wednesday, Thursday, or Friday.
Consumed by their need to do something extraordinary for humanity, they forget the people they work with are human.
Where does it begin? With your intention to maintain your commitment to kindness any time one of your co-workers does not.
CHOOSE KINDNESS WHEN YOUR CO-WORKERS…
1. Forget to acknowledge you for a job well done
2. Take credit for something they had little to do with
3. Don’t reply to your emails
4. Talk behind your back
5. Eat the last cookie

paired well nicely with some Rainier
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